January 5, 2015
What Back To The Future II Got Right — And Wrong — About 2015
People. It’s 2015.
The only thing that matters now is a deep dive into Back To The Future II’s representation of this fine year.
Let’s go. Let’s do this.
Big shout to ABC Family for airing the film on New Year’s Day.
Doc shows up at Marty’s and he’s like: “Yo, we gotta go to the future because your kids are a bunch of screwups.” Also: “Roads, where we’re going we don’t need roads.” They time travel from 1985 to 2015.
The big thing as we arrive is flying cars. Lots of them:
The widespread use of flying cars obviously didn’t happen. However, the technology of the car market is evolving in interesting ways. Google’s self-driving car is set to hit road tests in the Bay Area this year. And Tesla is championing the rise of the electric car, ones trending to treat our environment better.
We’re in the back alley and this USA Today is just amazing:
Print ain’t dead … yet. Nice work, movie!
Let’s look at some headlines:
PRESIDENT SAYS SHE’S TIRED
WASHINGTON PREPARES FOR QUEEN DIANA’S VISIT
RIP Princess Di.
TOKYO STOCKS UP
Beyond this headline, there’s also a bunch of extras wearing Japanese-inspired clothing and Marty’s boss is Asian. This all indicates a rise of the Eastern World around the globe as an influencer and economic power. Close. They should have went with China.
MARSHALL RUNS 3 MINUTE MILE
Current world record? 3:43.13.
SLAMBALL PLAYOFFS BEGIN
Slamball is an actual thing I used to watch on Spike TV in high school.
CUBS SWEEP SERIES IN FIVE
Technically still in the realm of possibility. And this is shaping up to be the best Cubs season in some time. But yeah … BWAHAHAHAHAHAHAHAHAHA.
The paper also has USA Today as a media giant with its “NO. 1 IN THE USA … 3 BILLION READERS EVERY DAY” tagline in the masthead. Despite FTW’s traffic ascent, this just ain’t what it is. We’re not a nation reading one trusted news source en masse; we are a splintered society getting assaulted by news and information from countless sources — from both organizations and each other — on the social web second by second.
Oh. And here’s USA Today on the scene of the Griff accident, as seen through Doc Brown’s camera:
Beautifully spot on-ish.
This USA Today machine is essentially a news-gathering drone, and drones are coming for us all. It is the representation of our on-scene, in-the-moment tweeting and status updating and photo sharing. Its tagline — “Always there FIRST!” — speaks to our desire to have that vine or .gif or tidbit before others to win The Race For The Like.
Can’t you just imagine TMZ enlisting a fleet of paparazzi drones asking celebrities inane question through AI once the FAA comes up with commercial rules?
Marty’s walking around, just trying to get a handle on this new world around him and AHHH JAWS:
While we’re not seeing Jaws 19 in Holomax, the joke here hits the nail on the head. Because we are seeing sequels and part 3s and part 4s in 3D as Hollywood keeps pumping out reboots and falls deeper in love with the superhero.
We’re at the McFly household and why do I still have a keychain?
Speaking of fingerprints, Biff shows up in hot pursuit of Marty and Doc and pays his cab fare:
The evolution of Apple Pay once the singularity show up. And $174.50 for a cab ride (despite the distance)? The equivalent of an Uber X ride with a 5x surcharge. DEMAND IS OFF THE CHARTS.
Here’s Marty Jr. setting up six channels on the family’s large, flat screen television above the fireplace:
Close. Looking pretty 2015 to me. But give this kid a smartphone instead to consume different video and fracture his attention while his TV is going and he’d be sitting pretty. Television is now the second screen.
In the kitchen, we’ve got fruit in the home from the Garden Center, scoring one for the local food movement (plus Marty Jr. living that Google Glass life):
Vs. hydrated pizza from Pizza Hut:
Ah, the food consumer’s choices in 2015: Slow vs. fast. Organic vs. industrial.
Bonus Google Glass look from the McFly daughter, Marlene. It’s a phone call from Needles:
Look at these two FaceTiming like a bunch of real 2015 people:
And with the screen showing Needles’ age, birthday, sports, politics and in this frame listing his drinks of choice and hobbies, it feels very Facebook-y. (Fun fact: Flea is an actual avid basketball (Lakers) fan in real life.)
These wall monitors are feeling very Nest-y and smart home-y:
Double tie fashion:
Not a good look now. Or ever.
And now, the Holy Grails of BTTFII:
Power laces by Nike. Apparently coming this year.
Despite this fake campaign that looked sort of real, it remain our white whale.
filed under: film